Great Geico campaign

I have yet to get bored with the new Geico commercials that have been airing recently. They are all hilarious. They feature a man asking the question "could switching to Geico really save you 15% or more on car insurance?" and then asking another question such as "can a woodchuck really chuck wood?" . The rest of the ad really has nothing to do with car insurance, but maybe that's why they are so entertaining.  

The whole point of the ads are obviously to prove that switching to Geico can save you money, and although the ads are funny they don't really say anything about the quality of their car insurance. 

Got milk?

A very funny ad for the got milk? campaign. The ad is talking about a recent study that revealed that calcium can reduce the symptoms of PMS, and this ad has a very funny way of telling the world. The ad features men buying gallons and gallons of milk and bringing it home to their wives.

It made my laugh, and it will probably make many other women laugh. It probably also appeals to men, for obvious reasons.

Beef Jerky and Sasquatch don't really make sense

This recent ad for Jack Links beef jerky confused me. The ad shows a group of people camping and eating the beef jerky until Sasquatch comes along and starts messing with them. It seems that this ad was aimed at a younger male crowd, judging by the maturity of the ad. However most younger boys don't really eat beef jerky, therefore the ad doesn't seem to make much sense.

Chevy Cruze is the new kid

I recently saw this ad for the new Chevy Cruze, and thought it was great... until I saw the ending. It stands out from the usual boring car ad. Instead of talking about how it's better than all of the other types of cars in its class, it talks about how this car shouldn't even be compared to other cars because it's so superior. It's a convincing arguement.  However at the end of the commercial the narrator says "so much for the new kid fitting in" as the car pulls into a driveway of a house that has been toilet-papered.


In terms of getting my attention, it worked. However the ad is most likely targeted towards an older, parent-like crowd who are in most cases very against their child getting picked on or in this case their house getting toilet-papered. Comparing your car to your kid getting picked on as the 'new kid' is probably not the best angle.

Subaru Commercial

Props to Subaru for making an adorable car commercial. This particular ad almost had me tearing up, as it shows a father talking to a young girl about how she should be a careful driver. It reminds me exactly of the talk my dad gave me before I set out on the road as a new driver.


This is a great ad for grabbing the customer's attention, and even though it is most likely aimed at parents it got my attention. Subaru is doing a great job of selling their brand as a safe, reliable, family friendly product. These are all qualities that parents look for when they are car shopping for their families, which in my opinion makes for a great commercial.

Elf Yourself for Office Max

In 2008, Office Max thought of a creative new way to get people to their website. On the site, customers could elf themselves, or create a cute dance video with pictures of whoever the customers choose.
This is a great way to create buzz about the brand and get people to the website in hopes they'll stick around to purchase some office supplies. However a scheme like this one markets to a younger crowd, and few young people purchase their own office supplies.

Whopper Freak Out

The whopper freak out is by far one of the best examples of viral marketing I've seen. Burger king had a genius idea in 2007 to see what people's reactions would be if there were no more whoppers. The customers reactions were hilarious and got lots of buzz going about Burger King. Looks like the campaign was a success.