Normally insurance ads do not catch my attention. As someone who doesn't pay for my own car insurance, they've always just been another commercial that stands between me and the TV show that I am watching. In the past, Allstate's commercials complete with their corny catch phrase "are you in good hands?", have been especially painful commercials to sit through.
However the new mayhem campaign that they have done has really caught my attention. The commercials feature a man who calls himself "mayhem" and describes instances in which people get in various car accidents and need good car insurance.
Not only are the ads funny, they appeal to a very large audience. The pink SUV ad, which features a hit and run accident in a parking lot, is one that anyone can relate to. The one where mayhem plays a filthy rich executive appeals especially to someone of a younger generation. Even the ad with the jogger made me laugh, and it is obviously aimed at male crowd.
Insurance commercials have never been interesting. They are usually just about companies promising the lowest prices and the best coverage. But Allstate has caught my attention. Catching the eye of college students who will soon be needing car insurance, is a very good thing for Allstate.
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