For years guys have had a hard time drinking Mike's Hard Lemonade. Due to its low alcohol content, it is generally viewed as a more "girly" beverage. With the new campaign Mike's has launched, it looks like they are trying to appeal to more men. The new ads feature a lemonade stand that is for adults. So far I've seen several ads in which two guys are selling Mike's at a house party, tailgate party, golf course, and a pool party.
These two guys are using the fact that women enjoy Mike's to try to get men drink to Mike's. In one ad, the lemonade stand is at a pool party and the two guys are chatting in up with two women in bikinis. I'm not a guy but trying to imagine this ad through a man's eyes, I don't think that acting like a girl would necessarily attract them to me.
I have to say though, Mike's has the right idea by advertising specifically to men. As the two lemonade sellers in the commercials admit, not many men have even ever tried Mike's Hard Lemonade. On the other hand some men are too macho to ever try a drink that is advertised as a "girly" drink.
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