Product Placement's Next Victim

As if we don't already see enough product placement within our favorite TV shows and movies, there is a new trend that exposes us to even more subtle advertisements. Music videos seem to be the latest victims to product placement. As someone who likes to keep up to date on all the latest music videos, I was disappointed to see that some of my favorite artists are giving in and adding products to their music videos. In Lady Gaga's video for her song "Telephone" I counted eight different products that made an appearance. 


3oh!3 is also one of the many artists that are catching on to this new trend. In their latest video for their song "Double Vision" the dating website "Plenty of Fish" was featured in the video. The popular dating website was also one of the many products featured in the Gaga video. Since most of these videos are targeted to a younger crowd, most likely between the ages of 15-25, I think it's unusual to be marketing online dating to this age group as most of us are not looking online for love.

Nonetheless, I feel that product placement is slowly taking over every aspect of our culture. When it comes to most things I am immune to it. But I do not appreciate that my favorite artists are selling out by putting sponsored products in their videos.