I recently saw this ad for the new Chevy Cruze, and thought it was great... until I saw the ending. It stands out from the usual boring car ad. Instead of talking about how it's better than all of the other types of cars in its class, it talks about how this car shouldn't even be compared to other cars because it's so superior. It's a convincing arguement. However at the end of the commercial the narrator says "so much for the new kid fitting in" as the car pulls into a driveway of a house that has been toilet-papered.
In terms of getting my attention, it worked. However the ad is most likely targeted towards an older, parent-like crowd who are in most cases very against their child getting picked on or in this case their house getting toilet-papered. Comparing your car to your kid getting picked on as the 'new kid' is probably not the best angle.
No comments:
Post a Comment