Domino's: What You See Is What You Get

After years of blending in with all of the other pizza places out there, Domino's finally caught my attention with their new "what you see is what you get" campaign. In a recent commercial, they show all of the things some pizza places do to make their food look good. But they are doing something different by having their customers send in the pictures they display in the commercials.
In my opinion this is a very smart ad campaign. Whether it is true or not, I would rather buy pizza that is real in the commercials than pizza that isn't similar to the real product. If nothing else, Domino's is basically saying "Hey, we sucked before, but now we're making it up to you by being honest" and I can respect that. To test this new ad campaign I recently ordered a Domino's pizza and I was pretty impressed. From what I can tell, what I saw is what I got. Honesty makes for a pretty good ad campaign.