Elf Yourself for Office Max

In 2008, Office Max thought of a creative new way to get people to their website. On the site, customers could elf themselves, or create a cute dance video with pictures of whoever the customers choose.
This is a great way to create buzz about the brand and get people to the website in hopes they'll stick around to purchase some office supplies. However a scheme like this one markets to a younger crowd, and few young people purchase their own office supplies.