Shards of Glass

You've probably seen the commercials for this made up product called "Shards of Glass" and their massive made up recall. At first I had no clue what this fake advertising campaign was for, but upon investigation I discovered it was sponsored by the Truth campaign which works to prevent smoking in teens. 


Though the campaign is humorous it was only effective once I knew what it was advertising for. The commercial gets people interested and will most likely cause them to go to the website to read more about this fictional recall. It's the right idea, and it will most likely get the attention of those who see it.